Sara Abera established, as a sole owner, the company Sara Garment Designers and Manufacturers (SGDM) in 1989, to design and supply high fashion, ladies dresses and accessories, to companies and individuals, as well as children's clothes. Currently, SGDM's clientele include: the cabin crew of Ethiopian Airlines and female staff of the Hilton Hotel. In the past, SGDM supplied uniforms to DHL, MIDROC Gold, Sheraton Addis, etc
Upon the establishment of SGDM, Sara came across the wonderful, traditionally hand-woven Ethiopian fabric called Tibeb; she was so fascinated by it that she set a target in her life, to present it to the rest of the world, as part of the rich cultural heritage of Ethiopia. The way to achieve that was through the establishment of a company that can produce this and other types of hand-woven fabrics, under controlled conditions thus, not only improving its quality but implementing designs and colour combinations that will be acceptable to clients, worldwide!!
Sara's dream materialised in March 2007, when she and a number of trusted friends/relatives, established Muya Ethiopia PLC (on a 6,000.00 sq. metres compound in the North of Addis Ababa) a company dealing with the production of handicrafts: mainly, traditionally hand-woven fabrics and various accessories, as well as pottery.
In 2007, Muya Ethiopia PLC, became a member of the International Fair Trade Association (IFAT)! Since its establishment, Muya Ethiopia PLC has participated in a number of trade fairs in New York / Atlanta - USA, Montreal / Toronto - Canada, Frankfurt - Germany and soon will present its products in Cape-Town - South Africa.
At home, Muya Ethiopia PLC is offering its expertise to UNESCO; it trained women prisoners the art of weaving at Wolliso Prison (120 km South of Addis Ababa) in 2007 and, currently at Debre Birhan Prison (110 km North of Addis Ababa).
In 2006, Muya Ethiopia was chosen to participate in the PACT (Program for building African Capacity for Trade)
Yeshi Taa, Chair Person
PO Box 613
Addis Ababa, Ethiopia
Tel: +251 (11) 1234015
Fax: +251 (11) 1234016
Mobile: (0911) 203580