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Export Capabilities

  • Production capabilities, export packaging, quality management, distribution channels and communicating on your products are prime topics for exporters and must be taken addressed in the right manner.


    BUILDING PRODUCTION CAPABILITIES

    Building Production CapabilitiesProducing for an international market needs a special preparation since many market factors are difficult to identify.

    This module highlights the specificities of each market that must be met in order to win over the customers you target. After reviewing this module, you may have a clear understanding of domestic volumes demanded, as well as quality, time and cost expectations.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Know what “production capability” means and what specific factors your organization must consider when producing for an international market;
    • Understand the importance of knowing each of your markets thoroughly and how to adapt production to suit their specific needs;
    • Learn how to modify your company’s operations, production processes and facilities in order to handle an increased demand for your product;
    • Discover methods in which your organization can become more cost competitive.

    COMMUNICATING ON YOUR PRODUCTS

    Communicating on your productsCommunicating is a marketing capability. Once your enterprise has set a strategy by targeting a specific group of potential buyers with a specially configured offer, and before it starts looking for customer orders, you will need to build the adequate marketing capabilities (to find and keep customers) and production capabilities (to produce the offer) as defined within the strategy.

    This module will allow you to understand the marketing capabilities including “preparing sales literature”, “programming promotions” and “programming advertising”.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand marketing communication as a capability linked to strategy and to be built in advance of selling;
    • Known the marketing communication instruments to be potentially used a s part of promotional mix;
    • Have a basis upon which to decide which marketing communication instruments to use, and which communication media to use.

    DISTRIBUTING YOUR PRODUCTS

    Distributing your productsGetting your products to their final users is an important challenge that you need to carefully plan and execute.

    In this module we will be studying the different distribution alternatives, choosing a channel that is compatible with your strategy and contributes to its success, selecting the channel actors, developing the systems and procedures necessary for managing it, and linking the channel to your logistics.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Be able to describe and discuss the flows in the channel;
    • Describe how channels of distribution can be used as a strategic variable;
    • Discuss and describe the most typical channel types;
    • Be able to research for identifying the available channels;
    • Discuss and elaborate on the dimensions of contractual agreements with channel members;
    • Link the responsibilities of channel management to managerial activities;
    • Describe and discuss the marketing implications of channel management.

    EXPORT QUALITY MANAGEMENT

    Export Quality ManagementThis module on Export Quality Management will give you knowledge on the importance of providing quality products and services to your foreign buyers and what you need to put in practice for satisfying them.

    The module provides information on how to calculate the necessary cost to increase your profit and to be successful in your export business as well as concrete information about the technical requirements which you should know for exporting your product and possible ways to provide evidence that your product meets the requirements of your foreign customers. It also highlights some examples of technical barriers to trade and includes possible sources of information on technical requirements.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand basic quality concepts and cost benefits of quality;
    • Be aware of the need to understand the technical requirements of the product in the export market and methods to demonstrate conformity to these technical requirements;
    • Practice good and basic quality control for remaining competitive in the export market.

    PACKAGING AND LABELLING

    Packaging and LabellingPackaging is today a taught science which allows the use of several technologies suitable for protecting your products from shocks during the shipment. The present module will help you to understand the primary role of the packaging and know the various packaging options available to be able to determine the most appropriate options for your products.



    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand the differences and complementarities between protective packaging and point of sale;
    • Display packaging and their importance in successfully exporting goods;
    • Be aware of the major factors to consider when deciding on appropriate packaging and labelling, and apply this knowledge to your products;
    • Know how to design effective labels for your international market;
    • Be aware of the international rules and regulations that govern labelling.