Production capabilities, export packaging, quality management, distribution channels and communicating on your products are prime topics for exporters and must be taken addressed in the right manner.
Producing for an international market needs a special preparation since many market factors are difficult to identify.
This module highlights the specificities of each market that must be met in order to win over the customers you target. After reviewing this module, you may have a clear understanding of domestic volumes demanded, as well as quality, time and cost expectations.
ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:
Communicating is a marketing capability. Once your enterprise has set a strategy by targeting a specific group of potential buyers with a specially configured offer, and before it starts looking for customer orders, you will need to build the adequate marketing capabilities (to find and keep customers) and production capabilities (to produce the offer) as defined within the strategy.
This module will allow you to understand the marketing capabilities including “preparing sales literature”, “programming promotions” and “programming advertising”.
Getting your products to their final users is an important challenge that you need to carefully plan and execute.
In this module we will be studying the different distribution alternatives, choosing a channel that is compatible with your strategy and contributes to its success, selecting the channel actors, developing the systems and procedures necessary for managing it, and linking the channel to your logistics.
This module on Export Quality Management will give you knowledge on the importance of providing quality products and services to your foreign buyers and what you need to put in practice for satisfying them.
The module provides information on how to calculate the necessary cost to increase your profit and to be successful in your export business as well as concrete information about the
technical requirements which you should know for exporting your product and possible ways to provide evidence that your product meets the requirements of your foreign customers. It also highlights some examples of technical barriers to trade and includes possible sources of information on technical requirements.
Packaging is today a taught science which allows the use of several technologies suitable for protecting your products from shocks during the shipment. The present module will help you to understand the primary role of the packaging and know the various packaging options available to be able to determine the most appropriate options for your products.