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Export Strategy

  • When going into the export process, women exporters must have a clear understanding of all the constraints they will be facing before building an Export Business Plan.


    ARE YOU READY TO EXPORT?

    Are you ready to ExportBefore engaging resources into finding export customers or even simply accepting an unsolicited export order, your enterprise should know and understand how ready it is to be successful at exporting. The module “Are you ready to export?” is tailored to define your readiness to export through the examination of your ability to manage and undertake all the aspects of the export process. After assessing the export readiness of your enterprise you should be best equipped to decide where your enterprise needs to improve for better and more successful exports.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Assess whether you have a good reason motivating your enterprise to export;
    • Evaluate quickly your export readiness in the following areas: management commitment international business environment, strategy marketing capabilities, production capabilities, transaction (getting and fulfilling orders), financial and managerial readiness;
    • Understand and recognize areas where improvements are required in order to be able to export effectively and efficiently;
    • Know what to concentrate efforts on first to better improve the enterprise’s export results potential.

    BUILDING AN EXPORT BUSINESS PLAN

    Building an Export Business PlanTo venture into international markets is a decision as much as it is a matter of capability. A few entrepreneurs become exporters as a result of opportunities that emerge without planning.

    The Building Export Business Plan module is all about how to build an information base for the drawing up of an Export plan for a profitable exporting enterprise, within a global market.


     


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Have a better understanding of what an Export Plan is;
    • Be able to build an information base for the drawing up of an Export Plan;
    • Keep the Export Plan updated and upgrade.

    BUSINESS STRATEGY FOR EXPORTS

    Business Strategy for ExportsThis module is about business strategy design, planning and verification. If you are a business manager running an SME producing a tangible good or an intangible service this module will help you better understand your business and prepare to improve its competitiveness by means of a solid competitive business strategy. To analyze business strategy this module will take a business centric approach that proposes to disentangle and analyze those business processes that shape business competitiveness. This coursebook explains the journey that every business manager should undertake in order to set the ground for a successful and competitive business.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand the notion of competitiveness and be able to relate it to your export strategy;
    • Understand what a Business Definition is and have the elements which allow you to work towards a Business Definition with competitiveness;
    • Understand what a Strategy is and learn how to design an export business strategy.

    GLOBAL VALUE CHAIN

    Global Value ChainThe value chain represents the complete set of primary and support processes and activities necessary to generate and deliver a product or service through all the phases of its life-cycle from conception to disposal.

    The present module enlightens the entrepreneur on how to generate an optimal utilization of benefits to be gained by a global distribution of the various activities making up the value chain of a product.



    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Gain an understanding of the phenomenon of globalization, its effect, the nature and functioning of global value chains and the potential it represents for developing countries;
    • Observe the different potential options of entering global value chains and take note of the specific avenues in which SMEs can become involved;
    • Gain awareness of the conditions, obstacles and needs involved in SME entry into Global Value Chains;
    • Become informed about governmental and other initiatives enabling and supporting the entry of SMEs into Global Value Chains.

    MARKET RESEARCH

    Market ResearchCollecting information in order to use it in the decision-making process can be challenging and potentially expensive, especially when dealing with a foreign market. Differences in political structures, cultural norms and perceptions, languages and demographics are just the beginning of the factors that should be considered when selling internationally.

    The module “Market Research” deals with finding information suitable to help you to make decisions about an export market. Before you commit yourself and your company to the complexities and costs inherent in exporting, it is absolutely essential that you undertake some degree of research to better understand the foreign markets that you will be competing in and the consumers to whom you will be selling.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Learn how conducting proper export market research can save your company time and money;
    • Have a better understanding of the trade research process and how your company can successfully manage it;
    • Know what kind of information you will need for your company’s export market research, where to find and use it;
    • Know what to keep in mind when trying to identify new markets for export and the differences between local and international ones.

    INTERNATIONAL TRADE ENVIRONMENT

    International Trade EnvironmentCountries are becoming economically interdependent, characterized by a movement of goods, services, labour and capital across borders. Cooperation enables better linkages among the smaller marginalized producers and between smaller and larger mainstream enterprises.

    The International trade environment module is made to perceive all the aspects of the globalization on how trade and exports led to job creation, poverty reduction, prosperity and development in many communities.


    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:

    • Understand how the world is changing through globalization and the impact that this can have on your company;
    • Learn about the benefits, risks and challenges of international trade and the questions that you should ask when considering exporting;
    • Be more aware of the rules, regulations and international trade agreements governing global markets and how they can affect your export activities;
    • Know what sources of information to consult in order to stay informed about the current domestic and international trade environment.