When going into the export process, women exporters must have a clear understanding of all the constraints they will be facing before building an Export Business Plan.
Before engaging resources into finding export customers or even simply accepting an unsolicited export order, your enterprise should know and understand how ready it is to be successful at exporting. The module “Are you ready to export?” is tailored to define your readiness to export through the examination of your ability to manage and undertake all the aspects of the export process. After assessing the export readiness of your enterprise you should be best equipped to decide where your enterprise needs to improve for better and more successful exports.
ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:
To venture into international markets is a decision as much as it is a matter of capability. A few entrepreneurs become exporters as a result of opportunities that emerge without planning.
The Building Export Business Plan module is all about how to build an information base for the drawing up of an Export plan for a profitable exporting enterprise, within a global market.
This module is about business strategy design, planning and verification. If you are a business manager running an SME producing a tangible good or an intangible service this module will help you better understand your business and prepare to improve its competitiveness by means of a solid competitive business strategy. To analyze business strategy this module will take a business centric approach that proposes to disentangle and analyze those business processes that shape business competitiveness. This coursebook explains the journey that every business manager should undertake in order to set the ground for a successful and competitive business.
The value chain represents the complete set of primary and support processes and activities necessary to generate and deliver a product or service through all the phases of its life-cycle from conception to disposal.
The present module enlightens the entrepreneur on how to generate an optimal utilization of benefits to be gained by a global distribution of the various activities making up the value chain of a product.
Collecting information in order to use it in the decision-making process can be challenging and potentially expensive, especially when dealing with a foreign market. Differences in political structures, cultural norms and perceptions, languages and demographics are just the beginning of the factors that should be considered when selling internationally.
The module “Market Research” deals with finding information suitable to help you to make decisions about an export market. Before you commit yourself and your company to the complexities and costs inherent in exporting, it is absolutely essential that you undertake some degree of research to better understand the foreign markets that you will be competing in and the consumers to whom you will be selling.
Countries are becoming economically interdependent, characterized by a movement of goods, services, labour and capital across borders. Cooperation enables better linkages among the smaller marginalized producers and between smaller and larger mainstream enterprises.
The International trade environment module is made to perceive all the aspects of the globalization on how trade and exports led to job creation, poverty reduction, prosperity and development in many communities.